DeMarco & Kaye
Internet Branding for the Virtual Market

 
     
     
 
     
 

We'veGotHomes.com, LasVegasAbodes.com,YourNextMoveIsUs.com? Who are these guys? The idea of a Realtors Web site name always appears to be the solution to the buyers and sellers housing dilemma. The numbers show, in ratio, that the only statistics that out perform the influx and egress of people moving to and from in Las Vegas are the number of licensees that move through the GLVAR on a yearly basis.

The ISPs (Internet Server Providers) enjoy the constant changes in the Real Estate industry as they continue to sell domain names by the truckloads to the next creative Real Estate genius to come up with "a name they'll never forget."

The name you never want them to forget is YOURS. Why promote a name that only leaves them wondering, "Who was that secret agent who bought/sold our home last year?"

How about securing your own name? What a novice idea. A message to the Realtors at large; Get your name registered. Statistics show a majority of you may not last a year in the Real Estate industry. You may even get your license and not get a single transaction going. So why push domain names that have nothing to do with who you are or where you're going? www.JohnKaye.com, www.BarbaraDeMarco.com, www.DeMarcoandKaye.com are our names. Does it matter weather or not that we're Musicians, Kabbalahists, Realtors, or Health nuts? We know that no matter what we do, or don't do, in the Real Estate industry, our names will always be with us.

Houses sell houses. Realtors show houses. Before we can show a house you must sell yourself. Why confuse the issue with a name they'll never remember?

Not only is this a lesson for Realtors, but also for anyone who aspires to being known to the masses. Sure, it's nice to have a catchy name out there for your business, but why not have your name brand your business instead of the other way around?

For $9.20 a year, www.godaddy.com will secure your name for you so you can start promoting yourself. It's a couple of key strokes to forward your domain name to what ever quarky title you give your business that may already be online. You may think that no one will ever register your name. It probably won't matter until some undesirable site pops up in its place.

We want to thank Marlene Marino from VCO for the opportunity to step up to the platform and address issues that are of importance to our industry. We understand that this really has nothing to do with the nuts and bolts of Real Estate, but it is the first step into the Virtual world that every Realtor should make. We had to start somewhere!

Just remember, For all your Real Estate needs think of "DeMarcoandKaye.com Every Step Of The Way."

 
     
 
 

 
 
 
 
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