NETWORKING IS ONE of the best ways to successfully get new business and keep your business afloat. Successful networking is a two-way street that can benefit both parties, you and the individual or business you are networking with; this is not a selfish endeavor. I believe in networking, meeting people and connecting people and their business, as you would puzzle pieces. I have been called a "social architect" given the ability to introduce, and make the most of social and business experiences; everyone should come away from a function with something to share; an idea, information or an appointment to obtain more information. In my opinion, networking is an art. I am going to share with you 10 Gold Keys for Effective Networking with Platinum Results.
The ten Gold Keys are as follows:
1. SET GOALS
Where do you want to be tomorrow in business?
Setting goals is an essential part of the growth process. Develop and set goals and objectives for your business and the networking of your business.
Put your goals and objectives in writing and be specific and realistic. Determine what action is needed to reach each of your goals. Make sure your goals are clearly stated and easy to understand by anyone who may be assisting you in obtaining them.
One of your major goals should be to organize a networking plan. That objective could be to meet five to ten people at your next scheduled event. Be prepared to not only introduce yourself and your business, but also be able to discuss something interesting in reference to current events or a book you are reading or even something exciting you and your business are involved in. Remember to pre-plan and keep informed and focused.
2. BE ORGANIZED
Perfecting the art of networking requires planning and organization. Organize your contacts categorically and develop a contact list based on projects, subject matters or timeframes established. Keeping your contact list updated is a necessity. Information on all contacts should contain the persons name, company name, title, telephone number, email address as well as the physical address and a website if it is already set-up.
Organizing your contact list can stimulate thought as to others you can add to your list. Some categories you might consider would be relatives, friends, and neighbors, your employer and co-workers (past and present), consumers of your product or services, organizations you are affiliated with, your banker or attorney, as well as elected officials in your community. Organize your thoughts and method of approach, be concise and to the point. Being prepared is half the battle.
3. HAVE THE RIGHT TOOLS
Most of the tools you need are easily obtained. The basic tools needed are your business cards, stationary, and an appointment book, telephone, answering device, your computer, fax capabilities and a filing system that makes sense.
Business cards are one of the most inexpensive forms of advertising. Your cards should reflect a professional image and be readable. Avoid the dilemma of not having business cards, always carry an abundance of them and keep them easily accessible. When you collect cards, place them in a separate pocket from your own. If you are between jobs, it is a good idea to have cards printed with your name, email address and telephone number. Therefore you can still participate in the business card exchange. To jog your memory, if possible write comments on the back of the cards you receive. These comments will enable you to follow-up with a personal touch.
It is a good idea not to pass out brochures or your resume during the business card exchange. This information can be sent later with a cover letter.
When attending networking events wear a name tag whenever possible. Clip or pin it to your right side; that is where the focus is when shaking hands.
Our computer plays an important part in effective networking. This enables a rapid response via written correspondence. You can set-up databases for mailing lists and email lists. Computer networks also provide access to an unlimited amount of information, products and services.
