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The
International Culinary Schools at The Art Institutes launches with help from
the
Food Network and Gives The Culinary Institute of Las Vegas a New Name
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Education Management
LLC is pleased to announce that the culinary programs offered at The Art
Institutes system of schools will be renamed as The International Culinary
Schools at The Art Institutes. For The Art Institute of Las Vegas, that
means that The Culinary Institute of Las Vegas, a division of The Art
Institute of Las Vegas, is now The International Culinary School at The Art
Institute of Las Vegas. Based on the number of locations, the culinary
programs offered by The Art Institutes schools represent North America's
largest system of culinary programs. The Art Institutes schools which offer
culinary programs will be redesigning their course offerings to expand the
international focus, introducing students to an increased number of world
cuisines while continuing to emphasize fundamental culinary skills. The new
look will be unveiled this Fall through a multi-faceted partnership with the
Food Network, including television advertisements, show sponsorships and a
new Web site highlighting The International Culinary Schools at The Art
Institutes.
"Students will be introduced to a world of culinary learning. Our programs
will emphasize the fundamental art of cooking and food preparation to feed
America's appetite and the industry's demand for international cuisine,"
says Michael Nenes, MBA, CEC, CCE, assistant vice president of Culinary Arts
for The Art Institutes. "Our presence in more than 30 North American
markets ensures that aspiring culinary professionals will have access to
education close to home, and our new partnership with the Food Network
promises to help us build national awareness for the quality of the
education our schools deliver."
The International Culinary Schools at The Art Institutes will also provide
Web-based seminars and guest lectures, featuring an increased focus on a
number of world cuisines and hands-on learning opportunities that augment
internships and experiences in the schools' student-run restaurants.
Continuing in The Art Institutes' 15-year tradition of educating future
culinary professionals, students study under industry-experienced certified
chefs.
About the Food Network relationship
The
partnership with the Food Network is designed to enable The Art Institutes
schools to
leverage
the network's reach among an audience with specific interest in the culinary
arts. In addition to a television campaign airing on the Food Network and
Fine Living, components include:
·
The Art Institutes sponsorship of "Food Network Challenge," "Chefography,"
"Dinner in the Daytime" and the new "Two Dudes Catering." "Two Dudes
Catering" features two graduates of The Art Institute of Fort Lauderdale,
Vinny Dotolo and Jon Shook.
·
A new Web site,
www.exploreculinary.com which will provide important information
about an education at The International Culinary Schools at The Art
Institutes and unique opportunities such as the "Savor the City" sweepstakes
featuring culinary experience prizes at five Art Institute locations early
next year.
·
The Food Network will collaborate on The Art
Institutes Best Teen Chef Competition 2008, which culminates in a cook-off
competition on May 17, 2008, at The Art Institute of Las Vegas.
The
national competition, in its ninth year, awards more than $250,000 in
tuition scholarships to high school seniors interested in pursuing a
culinary career. This year, the winner will receive a full-tuition
scholarship to a participating Art Institutes school and serve as an "intern
for a day" at the Food Network studios. Highlights of the national finals
will air on Food Network and Fine Living. For more information on The Best
Teen Chef Competition, visit
www.artinstitutes.edu/btc.
"Part of our mission at Food Network is to teach viewers how to cook. The
International Culinary Schools at The Art Institutes sponsorship represents
a natural partnership," said Karen Grinthal, senior vice president of ad
sales at Food Network. "Food Network viewers will gain awareness of an
opportunity that speaks to their passions for food and for learning."
The International Culinary Schools at The Art Institutes offer bachelor's,
associate's, certificates and diploma degree programs in the areas of
Culinary Management, Culinary Arts, Baking & Pastry, Food & Beverage
Management and Wine, Spirits & Beverage Management. Degrees and areas of
study vary by location.
To learn more about The International Culinary Schools at The Art
Institutes, visit
www.artinstitutes.edu/AreasOfStudy/TheInternationalCulinarySchool.aspx?ID=8&prid=cul_1107_001_pr
or
www.exploreculinary.com.
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About
The International Culinary Schools at The Art Institutes
The International Culinary Schools at The Art Institutes is North
America's largest system of culinary programs with over 30
locations.
Based on classical Escoffier, Asian and Latin culinary techniques,
with an emphasis on progressive trends and practices, the schools'
curriculum are designed to develop and sharpen fundamental cooking
techniques and professional skills and introduce a variety of
international cuisines. Internships, student-run school
restaurants, guest lectures and Web-based seminars, and study abroad
programs help broaden the scope of learning for students.
Program offerings vary at each school. Prospective students should
check the course offerings at The Art Institute school they are
interested in attending before enrolling. To learn more about The
International Culinary Schools at The Art Institutes, visit
www.artinstitutes.edu/culinary or
www.exploreculinary.com. |
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About
Education Management LLC
The parent company of The Art Institutes, Education Management (
http://www.edmc.com), with over 80,300 students as of Fall 2006,
is among the largest providers of post-secondary education in North
America, based on student enrollment and revenue. Education
Management has 80 primary locations in 26 states and two Canadian
provinces. Education Management's educational institutions offer a
broad range of academic programs concentrated in the media arts,
design, fashion, culinary arts, behavioral sciences, health
sciences, education, information technology, legal studies and
business fields, culminating in the award of associate's through
doctoral degrees. Education Management has provided career-oriented
education for over 40 years. |
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About The
Art Institutes
The Art Institutes (www.artinstitutes.edu)
is a system of over 35 education institutions located throughout
North America, providing an important source of design, media arts,
fashion and culinary professionals. The Art Institutes schools
offer a broad range of programs including: Audio Production,
Computer Animation, Culinary Arts, Culinary Management, Fashion
Design, Fashion Marketing, Graphic Design, Industrial Design
Technology, Web Design & Interactive Media, Interior Design, Media
Arts & Animation, Photography, Restaurant Management, and Video
Production. Not all programs are offered at all schools.
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