E-40 is the voice of the 2007 BET Hip Hop Awards. With a new CD “Ball Street Journal” coming out in 2008, E-40 brings his positive message to help kids be constructive rather than destructive.

After twelve hard years in the recording business “The Ambassador of the Bay” has produced 13 CDs which has earned him two gold and one platinum records. This is however just the tip of the iceberg for CD E-40, an entrepreneur that is guided by God. CDs such as “U and Dat” and “Loyalty and Betrayal” express real life situations. The biggest venture he has undergone though is his E-40 Hyphy Juice Energy Drink. E-40 is a cool refreshing water vital to healthy lifestyle. It is enhanced with an essentials blend of vitamins and has for refreshing flavors. You can quench your thirst with a Lemon-Lime, Fruit Punch, Watermelon or Tangerine.  

So what does the rap star E-40 say about young people “doin life right”? You can’t preach to kids, they don’t listen, they don't like positive, you got to hook them with your music first.

At the end of the night E-40, who was having his Birthday Party at the Poetry Club in the Forum Shops, celebrated in good health with his E-40 drink.

Check out the E-40 video interview below…