We all know that Nevada thrives on tourism. With nearly forty million of
them coming through the gates at McCarran alone each year, they are
putting the food on our tables through their dollars in our cash
What does that have to do with the Nevada Film Office and helping motion
pictures, television, commercials, documentaries, music videos, student
films, etc., you might ask?
Sometimes those of us in the film commission world get so busy we might
forget (just a little) that the general public doesn't always know or
understand what we do, and why. Those of us in the industry of
production, of course, are savvy to how productions reach out to
potential tourists around the globe, in all mediums from magazines to
movie screens, TV specials, series and news programs, broadcast awards
events, music galas, editorial articles, photo layouts and fashion
shoots, and so on. Whew!
The reach of "media" of all kinds is global and touches hundreds of
millions of people 24/7 one way or another. Generally when a locale has
to pay to utilize that reach through advertising and marketing, it's
Luckily for all of us here in Nevada, our "face" is shown in all mediums
in practically all markets so often for free, that we're cashing in on
mega millions of dollars' worth of exposure every single day around the
world. What tickles your curiosity and makes you want to see someplace
in particular on your next trip, vacation, business convention, etc.?
Why, the images you see and narrative you hear about that particular
place... It builds up anticipation and expectation, and even if you've
been there before, exposure in media makes you wonder what's new, what's
different, what HAVEN'T I seen there lately? That's certainly true of
We love tourists; they keep our economy rolling in Nevada, and a healthy
economy means good lives for everyone who lives here. We enjoy having
tourists as our primary revenue stream because they generally come, have
fun, spend, leave, and tell their friends and families to do the same.
It helps us keep our state prosperous while avoiding some other
industries that might be far harder on our environment, our standard of
living, our comfort zone.
So, every time you see the Strip or Fremont Street Experience, or
miscellaneous Las Vegas or Reno or Tahoe or Hoover Dam or Red Rock or
Valley of Fire or Pyramid Lake or Misfit Flats or any of the other
stunning locations we have show up in media—give a cheer, they help keep
tourists coming here!
For more information on the Nevada Film Office contact: