Bob Rind

 

 

 

 
     
     
 
     
 

Observation of the Movie Industry 

 
 

 

 
 

                                    THE  AWAKENING OF SUE AND STAN

The following is a true story, but the names are changed to protect the participants, as they are shy and very private people. They were totally surprised as I was with the circumstances of this situation.

Let us first get to know who Sue and Stan are. They are long time Las Vegas residents of the Sun City, Las Vegas area. Their neighbors, fellow Church members and the people they deal with daily have only nice things to say about them. I know that what I just said will make them blush and turn away shyly.

Over the past 30 years, Sue and Stan’s main interest and concern was in rearing their family and then helping with their grandchildren. In order to make extra money, Sue worked as a caregiver and was well received and in great demand. Stan, who has a disability mostly staid home occupied by daily chores, loving to cook and baby-sit when needed. Vacationing was very rarely on their schedule. But not to long ago a slight monetary windfall had them catching up on their bills and going on a cruise.

For those past 30 years, their main contact with movies had been what they watched on television and perhaps an occasional movie rental. A while back a friend mentioned to how impressed she was when viewing the movie “FRIDA”. The friend felt that Sue, who is of Mexican descent would enjoy the film.

Upon the friends recommendation Sue and Stan went to the local theater complex to see “FRIDA”. Here’s where the awakening came about. The last time Sue and Stan went to a movie theater was more than 30 years in the past to see the 1970 original feature film “Mash.” Now the real adventure started. They took their seats not realizing that certain rows have seats that rock. They thought they were sitting on broken seats. The smallness of the theater and the largeness of the screen were overwhelming. They were amazed at the sound system. Sue said, “I could hear the water dripping from the faucet”. The coming attractions were so loud to them they had to stuff cotton into their ears. 

When the movie started and they got comfortable, except for the “broken” seats, they enjoyed the film and the experience and plan to go more often. This leads to my prediction. I believe that with videotapes, DVD’s  and who knows what else lies ahead, along with the ever-expanding size of TV screens and technical growth, sooner or later films will be going straight to TV viewing, probably more pay-for viewing.

If an average city-dwelling couple like Sue and Stan can go over 30 years before they seen a theater film, and only because a close friend influenced them, how many people out there are just TV viewers? Just think about that.  

 
 
 
 
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